Port of Rotterdam launches PortXchange
The port’s digital shipping app Pronto will be made available to ports worldwide
The Port of Rotterdam Authority has launched a new company, PortXchange Products BV, to offer the Pronto platform and application to ports around the world over the next few years.
The establishment of a separate company, says the port authority (HbR), will facilitate partnerships with a variety of global players. The first partnerships have already been established with Shell International Trading and Shipping Company Limited and A P Møller-Maersk.
Together with these strategic partners, PortXchange will offer Pronto to several ports outside the Netherlands.
The launch of PortXchange provides a platform to create new strategic partnerships geared towards implementing smart digital solutions like Pronto in ports worldwide with ports, shipping companies and terminals. This in turn contributes to the ambition of Port of Rotterdam to become the world’s smartest port.
"Trust between parties for the free exchange of data is vital to the successful introduction of Pronto in other ports," says HbR. "The establishment of a separate company enables the solution’s neutrality and independence, and improves cooperation between all parties.
PortXchange aims to improve the efficiency of port calls and help clients reduce their emissions, both in the port as well as between ports. The Pronto platform can be used by shipping companies, agents, terminals, port authorities and other nautical service providers, which enables them to optimally plan, execute and monitor all activities during a port call based on the exchange of standardised data. In addition, Pronto enables just-in-time sailing, which helps reduce carbon emissions."
Allard Castelein, CEO of HbR, said: “By making our application available to ports across the world we can optimise the potential of digital solutions. The more ports use smart solutions, the more valuable these become. The establishment of a separate company for Pronto’s global roll out is an excellent example of this approach.”
Source: WorldCargo News