Ports of Stockholm AB has been nominated for the European Sea Ports Organisation Award for its successful social media advertising campaign. The prize is awarded annually to promote innovative projects that improve the social integration of ports and cities
Ports of Stockholm AB has been nominated for the European Sea Ports Organisation Award for its successful social media advertising campaign. The prize is awarded annually to promote innovative projects that improve the social integration of ports and cities
Using social media as a way to communicate and provide the general public with greater insight into port operations has become increasingly important for European ports. The European Sea Ports Organisation (ESPO) Award 2019 will be given to the port that has developed a successful strategy for informing the city’s inhabitants and has succeeded in communicating directly with the population.
Ports of Stockholm is one of four European ports that has been nominated for the ESPO Award 2019 for its successful social media advertising campaign. The campaign resulted in over 1M unique views on social media.
“It is really pleasing to have the chance to win this prestigious prize. This campaign shows how important our ports are for the Stockholm region. At the same time, we are trying to win the hearts of Stockholm’s residents and our customers," said Camilla Strümpel, Ports of Stockholm Manager of Communications.
"We will soon be opening a new freight port [at Norvik] that will change shipping in the Baltic Sea, and part of our mission is to get the general public to understand the benefits this will bring. The results of the campaign have exceeded all our expectations.”
The ESPO Award has been given out every year since 2009 to promote innovative projects that improve port and city integration. The other ports nominated are Dublin, Dover and Union des Ports de France. The winner will be presented with the award during a ceremony on 13 November in Brussels.
Source: WorldCargo News